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Instagram For Insta-Connection

Find out if Instagram is right for your business

Are you looking for an easy and engaging way to connect on social media with potential customers? Instagram is an app where it’s easy to upload pictures, take short videos, apply fun filters and instantly connect with consumers. What could be better for contractors?

Instagram boasts a following of over 1 billion worldwide active users, with over 75 million of those being in the US. Those are impressive numbers! So, how do you know if Instagram is the right social media platform for your business? Here are a few questions you can ask yourself to determine if Instagram is right for you.

1. What is the target age group?

Instagram’s most active age groups range from 18 to 34 years old, with only a 5 percent decline for those in the 33-44-year-old group. What does this mean? With such a broad age range, Instagram can be used to attract many types of consumers. From first-time home buyers to someone looking for a contractor to remodel their home, you will find them on Instagram.

2. Why Instagram?

Instagram is an easy, quick way to share your work. Contractors perform transformations that need to be seen to be believed. Did you just spend the last six months remodeling a kitchen? Share that precision and artistry with your community with a few simple pictures. Your happy customers can tag your business in photos, furthering your visual presence online.

3. Do I have the time?

Online marketing takes time, effort and consistency. You want to make sure you’re posting at the right time, using the right tags and reaching the right consumers. Luckily, Instagram is user-friendly. You can post pictures and videos directly from your smartphone.

Instagram is an instant way to connect with an untapped, local market. A picture paints a thousand words, so share your craftsmanship and work with a simple photo posted at the right time. You will be sure to build new relationships and find new consumers in your community.